REVISITING ITS RICH PAST TO IMAGINE AN INCLUSIVE NEW NOW
“With Collection II, we were able to further root our development in Swarovski’s heritage. In doing so, we’ve created pieces for everyone to play and experiment with crystal as a tool for their own expression.” — Giovanna Engelbert, Creative Director
INTRODUCING COLLECTION II
Swarovski further reveals its world of wonders with new pieces from Creative Director, Giovanna Engelbert. With the new collection, Swarovski continues to tell its story of a rich brand heritage, a love of the arts, and an appreciation of the natural world.
Giovanna Engelbert introduces an arrangement of new pieces that continues an exploration into Swarovski’s Austrian heritage and serves as an investigation into the unique properties of crystal, cut, color and geometry. Visually, Collection II serves as a platform for representation of people from all cultures and orientations.
Featuring maximalist jewellery styling for both men and women, the result is a playfully irreverent take on modern culture that’s told through three key style stories: one extolling the wonders of clear crystal, one that takes perpetual nods from a mouth-watering, colourful candy shop, and one that pays homage to Swarovski’s founding roots in Bohemian culture.
As Creative Director Giovanna Engelbert notes, “In this collection I wanted to dive deeper into a love affair with Austrian arts and crafts, notably the influences of the Wiener Werkstätte and Gustav Klimt, while bringing in a modernity to the organic ways shape and form can be represented within their tradition.”
While hyper-expressive color remains a signature, Collection II elevates the role of clear crystal, looking at it in its purest form with pieces that are unapologetic in their scale and presence.
The wonders of Collection II will be revealed on Instagram as part of a digital program created in partnership with Mikael Jansson. 25 Portraits will bring to life the decidedly inclusive spirit of Giovanna’s vision. The project showcases a unique, ageless and gender-inclusive group—their diversity fundamental to the collection itself. While each individual projects their own stylistic sense of self, they are united by the sense of confidence experienced in the act of adorning oneself - crystal worn with assertiveness.
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