Saudi-Born Creativity Meets Global Icons: Social Clinic Leads AROYA’s Campaign Featuring Cristiano & Georgina

Social Clinic, a Saudi-born creative agency, proudly announces its latest milestone: leading the creative development and execution management of AROYA Cruises’ new campaign, starring global icons Cristiano Ronaldo and Georgina Rodríguez in their first-ever brand campaign together.

The campaign, titled “Yalla AROYA Cruise,” takes a cinematic, playful approach—offering a glimpse into how Cristiano and Georgina turn a regular day at home into a spark of cruise excitement. From a sea view through the curtains to a coffee mug transformed by anticipation, the film captures the spirit of escapism in a fresh and modern way.

Social Clinic was responsible for developing the creative platform, directing the narrative and tone of the campaign, managing production and post-production, and delivering the full communications rollout across digital and social platforms, as well as news and media channels.

“This collaboration is a proud moment for Saudi creativity—two Saudi-born brands coming together to deliver a story on a global stage,” said Rayyan Jamjoom, CEO of Social Clinic. “Seeing AROYA Cruises and Social Clinic lead a campaign with two of the world’s most recognized figures reflects the ambition and capability emerging from the Kingdom’s creative industry.”

"Our mission was to breathe life into AROYA as a brand that’s not only aspirational and global, but truly one-of-a-kind," said Turky Kari, Executive Marketing Director at AROYA Cruises. "Social Clinic came in with bold ideas and an incredible collaborative energy that helped us craft a campaign bursting with personality, style, and international flair—everything AROYA stands for."

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