Introducing a new symbol to celebrate 50 years of heritage, craftsmanship and the art of creation.
For 50 years, Santoni has been at the forefront of shaping time. Since its founding in 1975, the
Maison has elevated craftsmanship to an art form, with every creation standing as a testament to
its unwavering pursuit of beauty and innovation. To mark this extraordinary half century milestone,
Santoni introduces Santoni Culture, An Emblem of Mastery, a new symbol that captures the
essence of the brand’s soul.
With this unveiling, Santoni officially begins the celebration of its 50th Anniversary, a journey
that will unfold throughout the year with a series of special moments and releases. And this newly
imagined emblem is the first chapter, a visual manifesto of the maison’s values, heritage and vision
for the future. More than a logo, it is a symbol of artistic excellence and timeless elegance, tracing thelegacy of the artisans who have shaped Santoni’s story.
At the heart of this emblem are four key elements, each infused with meaning and artistry, each
telling a story of tradition and innovation. The tree is a metaphor for Santoni’s deep-rooted legacy,
its branches reaching toward new horizons while remaining anchored in its artisanal foundations. Theneedle and thread, delicate yet powerful, represent the brand’s devotion to expert craftsmanship,where every stitch is a testament to precision, every detail a celebration of skill.
The paintbrush, a symbol of Santoni’s Velatura art of colouring, tells the story of hand-applied patinas, transforming leather into a canvas of unparalleled beauty. Just like a fingerprint, no two Santoni pieces are ever the same.
Completing this emblem is a very special crown—the iconic double buckle. Inspired by Santoni’s
heritage and its signature double buckle shoes, this refined detail represents the brand’s unmistakable blend of tradition and modernity. Reimagined with elegance, the Double Buckle stands as a symbol of enduring artistry, embodying the balance between legacy and progress that defines Santoni’s world.
As Santoni embarks on a year of special milestones, Santoni Culture, An Emblem of Mastery will
become a guiding symbol woven into the Maison’s storytelling, seamlessly integrated into campaigns, videos and brand activations that will bring this anniversary year to life. It is an invitation into a world where craftsmanship is poetry, where tradition fuels innovation and where beauty is more than an aesthetic-it is a philosophy.
This is just the start of Santoni’s 50th Anniversary celebration. With each passing moment of this
landmark year, the Maison will unveil new tributes to its legacy, honoring the past while shaping the future of luxury.