Wimbledon in partnership with The All England Lawn Tennis Club With A Commemorative Collection, Immersive Consumer Experiences and Digital Outfit on Roblox
Polo Ralph Lauren celebrates 100 years of Centre Court at Wimbledon and its 17th anniversary as the Official Outfitter of The Championships, Wimbledon with a dedicated apparel collection for men and women, a series of unique and immersive consumer experiences and a new digital outfit on online gaming platform Roblox.
Polo Ralph Lauren Wimbledon Collection
The curated selection of styles is inspired by the world’s best-dressed tournament. The graphic and playful collection is designed in the traditional Wimbledon colours of navy, green and white. Included within the collection is the Wimbledon CLARUS® Mesh Hoodie.
The new Wimbledon CLARUS® Mesh Hoodie is crafted with CLARUS®, a textile innovation from Natural Fiber Welding, Inc., that transforms cotton fibers into a breathable, high-performance fabric with moisture management and quick-drying attributes. Natural Fiber Welding (NFW) is a material science company giving industries categorically new material platforms to create responsibly. This CLARUS® Mesh Hoodie comes following the debut of the RLX CLARUS® Polo Shirt at the 2022 Australian Open Tennis Tournament.
Select styles from the new Polo Ralph Lauren 2022 uniforms for Wimbledon on-court officials are also available to purchase, including the new Umpire blazer lined with a commemorative Ralph Lauren designed signature Wimbledon print, and Lines Umpire navy cardigan featuring a white and Wimbledon green striped cuff detail which includes recycled COOLMAX® fibers, providing superior comfort in warm environments with extreme moisture management properties. Limited edition accessories are also featured in the collection – including two exclusive bags.
The Polo Ralph Lauren Wimbledon collection is available at select Ralph Lauren stores, online at Ralphlauren.com and through wholesale partners. Merchandise will also be available at The Wimbledon Shops within the Grounds and online at Wimbledon.com/shop.
New Polo Ralph Lauren Store at Wimbledon
For the duration of The Championships, Polo Ralph Lauren will open a new store in the Southern Village inspired by Wimbledon. The store will feature a custom Ralph Lauren Polo Shirt exclusive to Wimbledon, a limited number of select vintage designs, and a ‘Create Your Own’ shop allowing for personalization of a selection of Ralph Lauren products and accessories, including the iconic Polo Shirt, with exclusive Wimbledon designs for embroidery and print.
Unique and Immersive Consumer Experiences
In London, the New Bond Street flagship facade will feature a dedicated Wimbledon takeover and tennis matches will be live-streamed on screens in the store’s windows for the duration of The Championships. Customers are invited to watch while enjoying tea and coffee from the Ralph’s Coffee Pop-up, situated on the ground floor and terrace at New Bond Street.
This year, for the first time, Polo Ralph Lauren will create an immersive consumer experience at Selfridges on the second floor of the London department store throughout The Championships. Customers will be able to enjoy live tennis matches broadcast directly from The Championships and complementary strawberries and cream.
Wimbledon x Roblox
In celebration of The Championships this year, Wimbledon partnered with Roblox to launch its own virtual experience WimbleWorld. The WimbleWorld experience recreates the most famous venue in tennis and allows users to compete with friends on Centre Court. The experience allows users to customize their avatars with a dedicated Ralph Lauren tennis inspired skin featuring the Wimbledon Cricket Jumper, white tennis shorts and the Wimbledon Reversible Chino Bucket Hat from the Polo Ralph Lauren Wimbledon collection which will be available for purchase at Polo Ralph Lauren within the virtual Wimbledon store.
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