Montblanc introduces a new campaign starring Chen Kun, Xin Zhi Lei and Hou Ming Hao celebrates mobility and the power it has to help us leave our mark
Over 100 years ago, Montblanc recognized a major shift in the way people moved and travelled, and therefore set out to make pens and bags to accompany those who embraced the inspirational power of their new-found mobility. Today, under the banner of its What Moves You Makes You global brand platform, Montblanc exists to inspire people to live a life of purpose and passion, leaving a mark on the world by following what truly moves them. Montblanc’s new campaign, On The Move, articulates a new vision of mobility that is at the heart of Montblanc’s DNA: the way we move inspires the mark we make.
“Montblanc has also always understood the power of mobility, to move freely not just physically, but moving ahead to grow and ultimately thrive. With this new campaign, we are encouraging a new generation of Montblanc customers to get out and move with passion, curiosity and style, as they pursue what truly matters to them in life”, explains Vincent Montalescot, Montblanc CMO.
The campaign features Montblanc Mark Makers Chen Kun, Xin Zhi Lei and Hou Ming Hao who have all moved through life making their own bold decisions, choosing their own direction on their road to success.
In a series of films, Chen Kun, Xin Zhi Lei and Hou Ming Hao, can be seen fluidly moving through a white space and physical structures. Created by award-winning agency Wieden + Kennedy Amsterdamm the films are shot in a white environment to better hero the distinctive movement and personality of each Mark Maker, as well as the aesthetics of the new Montblanc pieces.
Finely crafted companions to inspire people to follow their own path and accompany them on their journey, the campaign features products from Montblanc’s brand-new collections including the Extreme 3.0 backpack with the climbing-inspired M Lock 4810, a StarWalker Black Cosmos writing instrument, the new Summit 3 smartwatch and the Montblanc 1858 GMT watch.
Montblanc On The Move goes live globally on August 24th 2022. Collections featured in the campaign are available at Montblanc boutiques worldwide and online. For more information, visit www.montblanc.com
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