Charms Launching with a Charity Driven Collaboration
This March, MKS Jewellery continues to celebrate its love for self-expression and the value of sharing sentiment with the launch of the ‘Keepsakes’ collection. The all-new capsule is comprised of precious 18 karat gold charms and charm bases, including dainty necklaces, bracelets, earrings and rings.
Drawing inspiration from the sentiment and meaning inherited through the tales recounted and photographs preserved by generations before ours, each charm in the collection is a symbolic piece of our valuable heritage. Be it a reminder of a person, a moment, a story or the most important things in life, the charms are a collection of memories that celebrate the valuable keepsakes we have collected throughout our time.
“While I was discovering the stories of my great grandfathers, Baba Zayed and Al Otaiba, I came across a heritage so rich in photographs, values and traditions. The muses of this collection come from these photographs and the charms are a celebration of these stories; small trinkets that become treasures, which in turn become legacy and the wealth that our ancestors lovingly passed to us - this is what I wish to give forward to the next generations too” - HRH Sheikha Mariam bint Khalifa bin Saif al Nahyan.
Carrying the precious charms are necklaces, earrings, bracelets and rings made using a hand twisted rope design, a thoughtful detail that is meant to symbolically connect the past to the present and to the future in order to further the connection to ancestry. This handmade rope detail is amoung some of the storyline extensions from Al Otaiba which are found within the ‘Keepsakes’ collection, like ‘Little Lulu’s’ which is an extension of the much-loved ‘Lulu Hearts’ and ‘Sea Signs’, pieces adorned in sea and sunset shades of enamel and hand twisted rope details.
MKS Jewellery makes it their mission to give back, which is why they have yet again partnered with Ataya, a charity exhibition organized by Emirates Red Crescent, and are allocating donations to improve the health of millions of children with congenital disorders. The ‘Keepsakes’ collection will be making its official debut at the event which takes place from March 1st to 5th, 2020 in Abu Dhabi.
Also premiering at Ataya are charity charm bracelets, symbolic 18 karat gold charms, that have been individually knotted into silk bracelets by the women and children at the UAE-Jordan run Mrajeeb Al Fhood Refugee Camp. Refugees will choose a charm and go into a story telling workshop with Afra Atiq, an award-winning spoken word artist, where they will be writing a story that they relate the charm to. “Everyone has a voice, one that is powerful and has the capacity to resonate. I hope that through these workshops we can harness that power through poetry and story telling, and give wings to words through self expression and art” – Afra Atiq.
Lana Albeik, a Syrian refugee herself, shot the collection campaign with MKS Jewellery to showcase these charms and speak about the cause, “being able to be heard and be part of this campaign is a privilege in itself that we hope will make even the smallest change in the lives of people who aren’t just numbers”.
The entire proceeds from the sale of the bracelets will be donated back to the refugee camp that made them, another way that MKS Jewellery is giving back to the community.
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