The Holidays collection offers uplifting scents, handcrafted details and joyful colour
for the festive season.
LOEWE reprises its collaboration with Kyoto-based ceramicist duo Suna Fujita with the
husband and wife team creating a new series of original illustrations and ceramics,
travelling through childlike dreamscapes. Playful creatures and motifs–from the depths
of the ocean to verdant landscapes and the far reaches of outer space –become the
backdrop to the LOEWE Perfumes holiday campaign.
Botanical Rainbow scents appear in playful scenes; LOEWE Solo Ella and LOEWE
Escencia EDP are displayed amidst giant carrots, while Aire Suteliza is captured on top
of a supersize dandelion.
LOEWE Elixirs, including LOEWE Solo Ella, LOEWE Esencia, LOEWE Earth and LOEWE
7, each with an exceptionally high concentration of essential oils, appear in starry or
space-like backdrops. While the two newest Un Paseo por Madrid fragrances, Prado
and Doré, are pictured with shimmering ocean creatures. The campaign also includes
limited edition LOEWE x LLADRÓ bottles, each featuring a unique, hand-painted
porcelain flower cap crafted by Lladro, renowned for its exceptional porcelain artistry.
These exquisite caps top the LOEWE Earth EDP, LOEWE 001 Woman EDP, and LOEWE
Agua Drop EDP, seamlessly blending the world of fine fragrance with the timeless
elegance of Lladro’s craftsmanship.
The Textura collection of scented candles —Mimosa, Tuberose and Dendrochilum
Orchid— are seen alongside other scented candles including Orange Blossom and
Incense, scented wax candleholders, and aromatic Tomato Leaves liquid soap.
Echoing the spirit of the collection, handmade scenes will fill festive windows complete
with twinkling lights. Mesmerizing holiday facades and a handcrafted, mechanical
puppet film, draw inspiration from fantasy, memory and the wonders of the natural
world. Seasonal pop-ups will also celebrate the collection at selected LOEWE stores
and department stores.
The Holidays collection launches in stores and on perfumesloewe.com on November 14th.
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