A first-of-its-kind UAE skincare brand with a unique range of hand-blended serums
When it comes to simple, pared-down beauty products that are both natural and effective, homegrown cosmetics brand, Kathryn Jones Hand Blended Serums, or ‘KJ Serums’ for short, champions this with its line of skincare products that are hand-blended and individually developed to a proven record of safety and efficacy. The brand’s unique offering caters to discerning clientele across the UAE who desire mild, effective and freshly made skincare products that are free from harsh preservatives and irritants that disrupt the skin’s natural balance.
KJ Serums is named after and was founded by Kathryn Jones, who, with a successful career working in the UK biopharmaceutical sector, used her knowledge of science and medicine to produce skincare that would be more effective than the leading products on the market, using fresh, active ingredients at an affordable price. Following the ethos, “fresh = effective”, KJ Serums offer a unique concept in skincare with fresh, pared back ingredients, using the optimum amount of actives to produce powerful results without overloading the formulas with unnecessary additives to deliver powerful, noticeable and long-lasting results.
KJ Serums also delivers its products directly to their customers’ doorsteps in a temperature-controlled condition to further ensure ultimate freshness and optimal results.
With its vegan friendly, paraben-, PEGS-, phthalates-, sulphates-, mineral-oil-, synthetic fragrances- and formaldehyde-free formulations, KJ Serums is defined in the UAE market as the only skincare brand that offers serums that are made to order every month, with the option of monthly subscription plans available at a discounted rate.
With its impressive portfolio of fresh and long-life serums, the brand caters to all complexion types varying from acne prone to anti-ageing to radiance and hydrating ranges:
Triology Day and Night Serum – 30ml AED 145 | 60ml AED 195
The Triology range is based around the pure L-ascorbic acid form of Vitamin C, Vitamin E and Ferulic acid (the three components making up the ‘Triology’), resulting in a powerful anti-ageing and antioxidant serum. These active ingredients are proven to reduce signs of premature ageing, UV damage and unwanted pigmentation leaving your complexion fresh and glowing. The Triology Night Serum has added Sweet Almond and Castor oils which replenishes the skin’s natural hydration.
SkinKarma Serum – 30ml AED 145 | 60ml AED 195
Many acne treatments are harsh on your skin and packed with chemicals, often resulting in more damage done than good. The SkinKarma Serum is a natural anti-acne treatment which gently, but effectively reduces blemishes, breakouts, pigmentation and redness. The anti-ageing properties in this serum help with healing, scars and reduce fine lines and wrinkles.
HA-ppy Face Serum – 60ml AED 85
This water-based serum uses a pure vegan hyaluronic acid to plump and deeply hydrate the skin. Designed to be used after the Triology Day Serum, this power duo will leave your skin looking healthy, hydrated and glowing!
Essential Glow Serum – 30ml AED 250
The KJ Essential Glow Serum is an all-natural product that will restore moisture to your skin’s natural lipid barrier whilst plumping and nourishing. The blend of high-quality dry oils and carefully chosen anti-ageing plant actives will leave you with an intensely hydrated, smoother and firmer complexion.
The Puff Buster Serum – 10ml AED 75
The Puff Buster Serum is a completely natural, caffeine-infused serum that will benefit those who suffer with under eye wrinkles, puffiness and dark circles. The caffeine formulation awakens the eye and leaves you feeling refreshed.
Hair Karma Anti Hair Fall Serum – 120ml AED 250
The HairKarma Serum is based on key antioxidant ingredients including Indian Gooseberry, Matcha Green Tea and Organic Castor Oil. Developed to revive the scalp, promote hair growth and reduce hair fall, this natural oil-based serum will keep your scalp healthy and your hair thicker and longer.
To discover more and keep up with the latest news, visit KJ Serums on www.kjserums.com and @KJSerums on Instagram and Facebook.
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