For SS22, MAX&Co. debuts its new &Co.llaboration design partnerships. The project kicks off with a capsule, titled La Vacanza, designed in partnership with Florence-based artist Isabella Cotier, known for her playful, colourful style.
A joyful love letter to Italian summers, Cotier’s irreverent illustrations capture postcard-perfect scenes, from tables full of food and drink to nights spent dancing and girls zipping around on pushbikes. These are found splashed on new takes on the signature MAX&Co. logo tee, plus two scarves.
“I wanted to celebrate the traditions and atmosphere of Italy. Italy has such a rich culture and energy that endlessly feeds into my work.”
The &Co.llaboration capsule will be an ongoing part of the MAX&Co. story, where friends of the brand – from established names to emerging talents – are invited to collaborate on limited-edition, seasonal capsules, putting their own spin on the house’s distinct codes.
The collection will be available online and in store starting from April 2022.
Commentaires