A SKINCARE AND MAKEUP INNOVATION CELEBRATING THE EXCEPTIONAL GIFTS OF THE BEE
An iconic feature adorning perfumes since the famous Eau de Cologne Impériale was created for the Empress Eugénie, the bee has always been at the heart of creation at the House of Guerlain.
Bees are the source of inspiration for Guerlain’s most precious bottles, and they grace the Abeille Royale age-defying skincare collection, which was born out of the discovery of the incredible restorative and healing powers of honey. A highly effective range enriched over the years with other treasures from the hive – honey, royal jelly and propolis.
An environmental sentry, now seriously endangered, the bee has become – beyond the symbol – a guide for the House in its commitment to sustainability, which Guerlain demonstrates through several partnerships in its efforts to preserve biodiversity.
A treasure of nature, which now refines make-up formulations and has inspired this new balm.
THE NEW HONEY-INFUSED TINT BALM 98% NATURAL-ORIGIN
“Inspired by bees, this tinted balm is phenomenal. Natural, effective and sensorial, it makes no compromise. It has all the qualities of a must-have! The more you wear it, the more your lips seem plumped up, soft and beautiful.”
Violette, Guerlain Makeup Creative Director
Within the Guerlain make-up collection, KISSKISS has become the epitome of lip care. Launched in April 2021, KISSKISS SHINE BLOOM, a shine lipstick made of 95% natural-origin ingredients1, provides hydrating floral lip care while offering radiant shine.
In 2022, Guerlain goes even further in its quest for naturality by complementing the KISSKISS collection with a new balm, tomorrow’s ‘must-have’ product:
A perfect compromise between skincare and make-up, KISSKISS BEE GLOW is the new lip balm enriched with honey and made of 98% natural-origin ingredients1. It revives the natural colour of the lips with a touch of glowing shine, regenerating them and hydrating for 24 hours2. Creamy and addictive, with an incredibly melting texture, it softly glides onto lips for long- lasting comfort. Combining honey and melting active ingredients, this is a balm that truly cares for the lips: soothing, softening, nourishing and plumping... for more beautiful lips day after day. KISSKISS BEE GLOW is available in six sheer, syrupy shades, inspired by melliferous flowers... for a radiant, irresistible and vibrant smile, one which celebrates nature, ready to be kissed.
A KISS OF HONEY BALM
“The formula has everything that lips need: a real infusion of softness and lip care, with a weightless feel. Its creamy and indulgent texture is totally addictive.”
Violette, Guerlain Makeup Creative Director
Thanks to ‘back-filling’ technology, the KISSKISS BEE GLOW balm has a creamy, buttery texture as rich and addictive as honey. A pure concentrate of softness, its formula enriched with beeswax and infused with lavender essential oil, produced in Provence, glides on easily and dresses the lips with a protective, nourishing coat.
Natural and delicious, the new honeyed, flowery fragrance of KISSKISS BEE GLOW is as soothing and addictive as a sweet kiss from nature and honey.
A KISS OF HONEY CARE
With this luscious and comfortable caring balm made up of 98% natural-origin ingredients1, Guerlain celebrates the multifaceted power of the bee and highlights three emblematic ingredients from the hive:
Honey: a precious elixir known for its restorative, healing and nourishing properties. Cultivated in the hills of Corsica, the honey in this formula was chosen for its unparalleled soothing properties.
Propolis: in addition to its smoothing action, propolis ensures, in tandem with hyaluronic acid, an immediate plumping effect.
Beeswax: used for its nourishing powers, beeswax helps to achieve a texture that glides onto the lips like a petal.
Hyaluronic acid and shea butter complement this exceptional trio in a KISSKISS BEE GLOW formula offering 24-hour hydration2, intensive nourishment and continuous comfort. Day after day the lips appear more beautiful, intensely nourished and regenerated.
A KISS OF TINTED GLOW
Each shade of KISSKISS BEE GLOW is infused with eosin, an active ingredient which responds to the pH of the lips to instantly revive their natural colour in a long-lasting made-to- measure shade. Dressed in exceptional watery shine, as luminous as the variety of juicy shades borrowed from the bees’ favourite flowers, the lips are given a syrupy, luscious and irresistible finish. Naturally more beautiful, the lips are ready to be kissed.
SHADES OF A SEASONAL BOUQUET
“These tones exude a very subtle femininity...” Violette, Guerlain Makeup Creative Director
Inspired by six flowers favoured by bees, the vibrant colours of KISSKISS BEE GLOW, with their syrup-like shine, also originate from nature.
Violette’s perspective on the three it-shades:
809 LAVENDER GLOW “The most fashionable and daring choice for those who prefer to wear bold make-up.”
258 ROSE GLOW “A very delicate pink that has a subtle glow and is suitable for all complexions and styles.”
775 POPPY GLOW “This petal-soft poppy red creates a very sexy ‘flower lips’ look...”
A second trio completes this range of shades:
309 HONEY GLOW: a natural beige, which has all the makings of a great classic.
319 PEACH GLOW: a fresh coral with a fruity effect, summery all year round.
409 FUCHSIA GLOW: a pop of fuchsia, a striking colour.
AN ICONIC OBJECT OF BEAUTY
“The case fits in the hand like a talisman... It reminds me of a miniature metallic totem, with its three square components with superimposed blurred contours.” Violette, Guerlain Makeup Creative Director
Created by French designer Hervé van der Straeten, the KISSKISS case was given a golden sheen in 2021 to make it even more precious. For the new KISSKISS BEE GLOW, the cap displays a delicate engraving of the bee, the source of inspiration of this new balm.
KISSKISS SHINE BLOOM SUPERBLOOM COLLECTION
Four new shades of our shiny lipstick add to this new story.
Four new tones also borrowed from the garden of flowers.
139 DAHLIA KISS a timelessly elegant almond beige.
519 FLORAL BRICK an intensely modern brick orange.
749 LOVE TULIP a vivid red with coral accents.
419 IRIS CRUSH a seductive pop fuchsia.
KISSKISS ME HONEY! FOLLOW THE BEE AROUND ITS GARDEN
Photographed by Sølve Sundsbø, one of the leading names in contemporary art, the KISSKISS BEE GLOW campaign features the bee and the faces of the House of Guerlain in a floral environment referring to the three star flowers-shades of this new tinted balm.
Each visual plays out in a delicate, fresh and colourful floral composition that evokes spring bouquets:
Natalia Vodianova, the muse of the House, poses with an armful of tender roses, her lips tinted with the delicate '258 Rose Glow'.
Surrounded by poppies with bright red petals, He Cong wears the vibrant '775 Poppy Glow'.
The radiant face of Maty Fall emerges from a field of lavender and mauve flowers, to reveal the '809 Lavender Glow' shade.
In the movie accompanying this campaign, the bee takes us on a journey into the heart of a summer garden. Buzzing from flower to flower, and from lipstick to lipstick, it invites the three muses to discover the new tinted balm.
The film is set to the rhythm of the Shirley Bassey song “Kiss Me”, whose lyrics “Kiss me, honey, honey, kiss me” evoke the kisses promised by this luscious caring tinted balm enriched with honey!
LIP ARTISTRY BY VIOLETTE: TWO FLORAL INTERPRETATIONS OF THIS NEW MUST-HAVE FOR LIPS
These two portraits by Sølve Sundsbø express the artistic and daring spirit of Violette, the Creative Director of Guerlain Make-up.
Wearing graphic black eyeliner and with fresh flowers on her face, He Cong’s luscious lips are coloured with KISSKISS BEE GLOW ‘775 Poppy Glow’.
As for Maty Fall, who wears ‘809 Lavender Glow’, Violette collaborated with sustainable plastic artist William Amor who created sublime artificial flowers in his studio with recycled material, echoing the values of Guerlain. These are sewn onto a net symbolising the honeycombs of a hive, a nod to the bee that inspired the new KISSKISS BEE GLOW. Violette presents us with two arty expressions of the naturality and spring palette at the heart of this new tinted caring balm.
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