Farfetch, the global destination for modern luxury fashion, today announced the launch of There Was One™ (TWO), its first ever brand, developed with New Guards Group (NGG).
There Was One™ is a line of elevated wardrobe classics with a conscious soul. Certified eco-friendly materials are used across the range and the products are designed with longevity in mind. The brand will minimise production where possible by operating on a drop versus seasonal model, and shipping to customers with minimal packaging, which is compostable or recyclable.
TWO was devised in a truly customer-centric way. Using insights from what people were searching for and buying on the FARFETCH marketplace, and combining it with NGG’s fashion and design prowess, TWO delivers made-to-last, elevated pieces which everyone will want as their wardrobe essentials.
Holli Rogers, Chief Brand Officer, FARFETCH said: “There Was One is exactly what so many people are looking for now - enduring fashion that will be in their closets for years to come. This collection was born out of the customer-first approach of FARFETCH coupled with the strong fashion credentials of NGG.
TWO has been created with our diverse customers front of mind. There is no one person, no one age or no one style – we want people to wear the pieces from TWO in their own unique way. We see TWO as a collaboration not only between ourselves and NGG, but also with our customers.”
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