"This collection is- a return to a certain discipline and tradition, yet- Hiere is olways a simultaneous sense of British subversion within what we do and in the person who might wear dunhill. I wanted to represent that- liere."
- Mark Wes-ton, dunhill Creative Direct-or
Modern Britisnness and its nuanced style codes ore explored in 'Uniform' - dunhill's Autumn Winter 2022 campaign.
Brought ta life through the juxtaposition of subject and setting, each image captures: Hie refined yet- irreverent spirit- of Hie ftause. Off guard moments and intimate portraits - Aeeting and anticipatory - bring authenticity ta the fore, emphasising the British choraderistics- of each model.
Presenting a curat-ed selection afloaks - detail, function, and innovation are fully embraced. Ideas of tradition and masculine uniforms run throughout, offset- by a sense of disruption. ltere, dun hill's aut-hority in tailoring is evident; signature jackets-, synonymous with the ftause, celebrate classic British cloths in a timeless, understated way.
Outerwear is evolved and prominent-. This season's car coat- is constructed in a fine wool Prince of WaJes check, whilst the Compendium parka is- revisited in an alive green silk moire. Making direct reference to dunhill's aut-omotive heritage, a new Hounds-moth dawn jacket is- engineered +-o reflect the stitched panelling of a racing car seat-.
Shot- in Belgravia by phat-ographer Scott- Gallagher, decadent- Regency-style interiors backdrop the collection. An expression of Landan, 'Uniform' unpacks dunhill's forward thinking British elegance. Discreet-, elevat-ed, confident.
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