FARM Rio

FARM Rio is delighted to unveil its Resort Collection 24/25, a celebration of style and spirit designed to carry you through the season with effortless charm. Spanning November through January, this collection encapsulates the beauty of cooler months while embodying the vibrant energy synonymous with FARM Rio. Seamlessly blending festive elegance, vacation-ready styles, and transitional pieces, it’s crafted for every moment, from cozy gatherings to sunlit escapes.

At the heart of this collection is an array of romantic prints and feminine silhouettes. Swan motifs and stunning Winter blooms pair with gentle volumes to evoke the quiet beauty of colder days. A balanced color palette incorporates trending tones like sky blue with warm, bohemian hues such as burnt orange, creamy off-white, and velvety red, making it perfect for the season.

Holiday Capsule: Dressed to Gather

The Holiday Capsule, titled “Dressed to Gather,” offers statement occasion dresses featuring standout maxi prints and sequins, alongside playful Christmas sweaters with tropical motifs—ideal for festive celebrations. To complete the spirit of giving, a curated gift guide ensures that everyone on your list feels cherished.

Cruise Collection: An Instant Escape

For those seeking warmer destinations, the Cruise Collection serves as an instant escape. Delicate lilies, airy styles, and vivid prints define this range of vacation-ready essentials, from charming swimwear to effortlessly chic outfits.

Skiwear: Creativity on the Slopes

Our much-loved Skiwear Capsule makes a bold return, transforming snowy slopes into vibrant canvases with sunlit Brazilian prints. Functional outerwear and cozy knitwear make it perfect for both the slopes and relaxed après-ski moments.

Pre-Spring: A Hint of Warmth

As Winter transitions to Spring, our Pre-Spring Capsule introduces lighter colors and prints that hint at sunnier days ahead. Ethnic-inspired florals and playful stripes add a fresh touch.

Valentine’s Day: Love in Every Detail

The Valentine’s Day collection celebrates love with dreamy silhouettes in romantic reds, offering thoughtful details that make each piece ideal for gifting or self-treating.

From festive gatherings to tranquil getaways, FARM Rio’s Resort Collection 24/25 invites you to embrace the season with style, warmth, and joy. Each piece reflects the brand’s dedication to creativity, vibrancy, and connection, bringing the distinctive spirit of FARM Rio to wardrobes worldwide.

#FARMRio

Azza Fahmy Jewellery Unveils the 2025 Valentine's Collection: A Celebration of Love's Enduring Beauty

Azza Fahmy Jewellery is delighted to unveil the 2025 Valentine's Collection, an homage to the timeless elegance and profound emotion of love. This curated capsule features six exceptional pieces, each reimagining the essence of love through breathtaking design and masterful craftsmanship.

The Timeless Love Bands, a highlight of this collection, celebrate love through a seamless blend of Arab poetry and contemporary design. For her, the bands are available in a harmonious mix of Sterling Silver and 18kt Gold, as well as an all-Gold option, while for him, a refined Sterling Silver version captures a distinct elegance. Each band is beautifully engraved with intricate Arabic calligraphy, inspired by the iconic words of Umm Kulthum's legendary song,

ھواك"

ﻣذ ﻋرﻓت

اﻟﮭوى

ﻋرﻓت" ("I came to know love when I loved you"), echoing the sentiment of

deep, unbreakable love. Framed by Azza Fahmy's signature twisted wirework and adorned with a selection of stone options. Together, these bands symbolize love that transcends time, crafted for those who appreciate both timeless beauty and meaningful expression.

In addition to the bands, the Never Apart Braided Bracelets perfectly complement the collection for both him and her. Designed with braided fabric, each bracelet features a pendant crafted from a combination of 18kt Gold and Sterling Silver, inscribed with the words "ﻧﻔﺗرق ﻻ" ("Never Apart"). Available in a selection of rich hues—green, blue, red, and yellow— these bracelets serve as a delicate yet powerful reminder of the unbreakable bonds between two souls; they embody the strength of love that remains constant, regardless of distance or time.

The 2025 Valentine's Collection is a heartfelt tribute to love, not only as an emotion but as an enduring force, immortalized through the artistry of jewellery. Each piece is a wearable expression of deep connection, meticulously crafted with Azza Fahmy's signature attention to detail and unwavering commitment to meaningful design.

This collection is now available in all Azza Fahmy Jewellery stores or online at www.azzafahmy.com

#AzzaFahmy #Jewellery

Zeekr X Wins Euro NCAP’s Best in Class Award for Small SUV and Pure Electric Vehicles

Blue Lake Motors, a subsidiary of Al Mana Holding, proudly announces that the Zeekr X, the compact luxury SUV, has been awarded the Euro NCAP’s prestigious Best in Class Award for Small SUV and Pure Electric Vehicles. This recognition solidifies the Zeekr X’s position as the safest and most innovative vehicle tested by Euro NCAP in 2024.

Christopher Preston, Executive Director, Blue Lake Motors, commented: “We are immensely proud to see the Zeekr X receive the Euro NCAP Best in Class Award. This recognition is a testament to the commitment we share with Zeekr to deliver vehicles that not only embody luxury, innovation, and progressive design but also prioritize the highest standards of safety. For Zeekr Qatar and the wider market, this award reinforces our promise to provide customers with vehicles that offer both groundbreaking technology and unparalleled protection.”

The Best in Class award is determined by the weighted sum of the scores in each of the four areas of the Euro NCAP assessment. The Zeekr X excelled in all of these, achieving:

• Adult Occupant Protection: 91%

• Child Occupant Protection: 90%

• Vulnerable Road User Protection: 84%

• Safety Assist: 83%

Advance Technology Design to Protect

As a compact luxury SUV built on state-of-the-art Sustainable Experience Architecture (SEA) for pure EVs, the Zeekr X remains committed to ultimate safety, achieving global 5-star safety standards. It ensures maximum safety protection thanks to its robust 720-degree all-around safety body structure. Notably, the threshold anti-collision beam features a three-layer "8-tube" energy absorption structure with airtight compartments, enabling the vehicle to withstand side impacts of up to 65 tons (636 kN).

In Euro NCAP tests, Zeekr X’s Autonomous Emergency Braking (AEB) system stands out for its quick reactions, detecting and responding to both vulnerable road users and other vehicles. Moreover, its safety assistance function detects and avoids potential dangers from all directions while mitigating violations, and its driving assistance function monitors speed in real-time.

Additionally, the Zeekr X demonstrated its capability to maintain safety in extreme situations, such as submersion in water. If the vehicle loses power while submerged, its doors remain operable for up to two minutes, and electric windows stay functional long enough to allow occupants to escape.

#ZeekrX