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The Moscow City Tourism Committee embarked on a strategic roadshow in the Middle East, reinforcing its commitment to fostering long-term tourism partnerships. With Qatar emerging as a key market, the delegation is focused on accelerating visitor growth, deepening collaboration, and showcasing Moscow as a premier destination for travelers from the region.





Tourism between Moscow and the Qatar has witnessed unprecedented growth. In the first nine months of 2024, approximately 9,000 travelers visited Moscow — a remarkable increase compared to the entire year of 2023 and three times higher than the number recorded in 2019. The seamless visa-free entry and 14 weekly direct flights between Moscow and Doha have significantly facilitated travel, further cementing Moscow’s appeal as a key destination for Middle Eastern visitors.





During meetings in Doha, discussions focused on elevating Moscow’s appeal among Qatar visitors by leveraging cultural exchange, exclusive events, and tailored travel experiences. Popular travel segments among Middle Eastern visitors include group, family, corporate, medical, and sports tourism, each designed to provide immersive and personalized experiences.





During his meeting with representatives of the tourism sector, His Excellency Mr. Dmitry Dogadkin, Ambassador Extraordinary and Plenipotentiary of the Russian Federation to the State of Qatar, acknowledged the contributions of the Moscow City Tourism Committee. "We are pleased to see that a growing number of Qataris and expatriates in the country are becoming more familiar with Moscow, its culture, and its history, providing them with a broader opportunity to discover Russia," said the Ambassador. "We hear only positive feedback from tourists who have visited our capital and other cities in Russia." His Excellency highlighted the nature of the Russia-Qatar relations, which are based on the principle of mutual respect, emphasizing the importance of strengthening economic cooperation in all areas of shared interest. In this context, the Russian diplomat explained that tourism remains a strong bridge between nations and a key element in enhancing human and cultural ties between people.




As part of its ongoing efforts to enhance the experience for Middle Eastern tourists, Moscow is making significant investments in hospitality, infrastructure, and visitor services. The city is expanding its high-end accommodation options, enhancing Arabic-language accessibility, and curating exceptional culinary experiences to cater to Middle Eastern preferences.





"Moscow is rapidly becoming a preferred destination for tourists from the Middle East thanks to our well-developed infrastructure, mild climate, and unique blend of modern amenities with rich Russian traditions. Our official tourism portal, Discover Moscow, serves as an invaluable resource for international visitors, providing essential travel information and guiding them through the city's attractions. With over 22,000 dining options, an unrivaled shopping scene, and an iconic metro system that doubles as a cultural landmark, Moscow offers an enriching experience for every visitor," said Evgeny Kozlov, Chairman of the Moscow City Tourism Committee.




As Moscow continues to position itself as a must-visit global destination, expanding strategic partnerships with the Qatar remains a priority. The city is set to introduce innovative tourism formats, immersive cultural experiences, and expanded guided tours to attract more visitors from the Qatar and beyond. In Moscow, there's an international restaurant guide called GreatList.com, now available in English and Arabic. It operates in Doha, Dubai, and many other countries worldwide. The guide showcases over 100 restaurants, organized for any occasion.





Furthermore, the founder, Alexander Sysoev, has announced plans to introduce a loyalty program specifically for tourists from Qatar.Tourists from Qatar increasingly view Moscow as a new and unique destination offering high-end experiences, including luxury shopping and five-star accommodations. Qatar travelers represent a key segment of Moscow’s growing tourism industry.





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McQueen introduces an exclusive collection to celebrate Ramadan: a six-piece ready-to-wear capsule entwining signature McQueen motifs with a modest silhouette.Artistry and nature manifest in a collection of blush floral printed daywear: fluid and refined crepe de chine separates including wide-leg pyjama trousers, an oversized shirt, a draped skirt and a midi shirt dress with bib detailing.





Two evening dresses embody McQueen’s artful opulence: a blush crepe de chine tunic featuring twisted draped neckline; and a delicate chiffon cape dress finished with an intricately embellished neck, embroidered with crystals.Completing the collection is a curated selection of signature McQueen accessories: the T-Bar bag, T-Bar clutch and Birdee ruched mules all in vivid fuchsia python, and the T-Bar bag, T-Bar clutch and T-Bar sandal all in black suede with light-refracting gold crystal embellishment.


The collection is available from the 3rd February in Harrods London, Dubai, Kuwait, Doha and McQueen boutiques in Harvey Nichols and Bloomingdales in Dubai. alexandermcqueen.com






This campaign was about celebrating a group of self-confident characters who express individuality as an attitude. We wanted to bring a sense of reality and relevance to the campaign by creating soulful and emotional portraiture beautifully captured by Mert & Marcus with a personal and strong cinematic lighting. The campaign films are fragments of improbable conversations between Donatella and each character—captured with wit and humor.


“I have always believed in celebrating the individual. We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude.”— Donatella Versace




The Versace Spring-Summer 2025 collection makes joy its driving force in a free profusion of energy fuelled by the savoir-faire at the heart of the House. An appetite for freedom creates an instinctively individual look: thrown-on, mismatched and steeped in the joy of dressing. It is unapologetically positive and authentically very Versace.


Ready-to-wear includes day dresses and skirts in the House’s signature metal mesh material printed with floral patterns. Jackets, cardigans and shirts are worn in clashed prints and often intentionally mis-proportioned. Men’s printed silk shirts feature ornate baroque flourishes as an icon of Versace design.


Versace Tag and Kleio in different color and material finishes are the bags of the season. The new Kleio is available in tactile leather patchwork and with the season’s poppy motif in all-over beading. Versace Tag is available in candy-colored leather and with additional charm accessories.


Chief Creative Officer: Donatella Versace

Photographers & Directors: Mert & Marcus

Campaign Art Direction: Ezra Petronio

Starring: Loli Bahia, Jacqui Hooper, Karyna Maziar, Mona Tougaard, Tristan Watkins, Chen Yang

Stylist: Jacob K

Makeup Artist: Lucia Pieroni

Hair Stylist: Mustafa Yanaz




© 2023 DUNES

DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

Dunes magazine is a supplementary of Maqina 

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