Jacob Elordi in BOSS
HUGO BOSS is pleased to announce that Jacob Elordi wore a dark red BOSS suit from the Fall/Winter 2021 collection to ABC’s Jimmy Kimmel...
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HUGO FW21: Break the Box
No more limits. This Fall, HUGO celebrates self-expression and the freedom to live life your own way. It’s time to break out and to break...
Bolder than ever: HUGO reveals new logo designs for Fall/Winter 2021
With the logomania trend showing no sign of slowing down, this season marks the latest chapter in the HUGO Icons story. The free-spirited...
Ready for every move: introducing BOSS Performance
Modern style gets all-new capabilities for Fall/Winter 2021 with the launch of BOSS Performance. Ready to react to whatever the day may...
New perspectives for a new reality: BOSS moves forward intoFall/Winter 2021
The pioneer of modern tailoring continues to explore new directions. Shot by Joshua Woods, the BOSS Fall/Winter 2021 global campaign...
BOSS Editorial Collection Fall/Winter21
Fresh perspectives, new icons, modern mood. BOSS captures the spirit of Generation Next in a new collection that mixes statement styles...
This Fall/Winter, HUGO makes the case for nonconformism with its latest campaign “Break the Box”
This season is all about self-expression, in true HUGO style. It’s not about what you wear; it’s about how you wear it. Fashion reflects...
Kat Graham in BOSS
HUGO BOSS is pleased to announce that actress Kat Graham wore BOSS to the screening of Wes Anderson’s movie “The French Dispatch” during...
Catrinel Marlon and Didi Stone in BOSS
HUGO BOSS is pleased to announce that Actress Catrinel Marlon was dressed in a dark blue BOSS tuxedo, paired with a nude clutch for a day...
Mohammed Al Turki, Numan Acar and Oscar Morgan in BOSS
HUGO BOSS is pleased to announce that Actor Numan Acar and film producer Mohammed Al Turki wore BOSS, to the screening of “Flag Day.” On...
Jaime Lorente in BOSS - 60th Monte Carlo TV Festival
HUGO BOSS is pleased to announce that actor Jaime Lorente dressed in BOSS to the 60th Monte Carlo TV Festival that took place on 19 June...
Irina Shayk in BOSS
HUGO BOSS is pleased to announce that model Irina Shayk was spotted in New York City on 12 May 2021, dressed head-to-toe in BOSS. Irina...
HUGO BOSS expands its online store across the GCC
Hugoboss.com is now accessible to twelve additional markets across the globe HUGO BOSS continues to expand its online store hugoboss.com....
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