BOSS ANNOUNCES NEW PODCAST SERIES: BEHIND THE BOSS
BOSS celebrates those who chase their dreams with courage and conviction to define their own path. This bold attitude, widely championed...
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WELCOME TO OUR HOUSE: HUGO KICKS OFF THE MUSIC FESTIVAL SEASON IN PALM SPRINGS
On the weekend of April 15-17, HUGO hosted a series of branded events in Palm Springs, getting the HUGO House, a creative hub for...
SAVING A LITTLE WATER GOES A LONG WAY: THE LESS WATER INITIATIVES FROM BOSS AND HUGO FOR SS2022
For many seasons, BOSS and HUGO have highlighted the importance of designing pieces that are not only sophisticated and innovative, but...
BOSS launches capsule inspired by Muhammad Ali
Confidence, dedication, respect: BOSS launches a capsule collection inspired by Muhammad Ali as part of its BOSS legends Series BOSS...
HUGO BOSS RESTRUCTURES CREATIVE LEADERSHIP TEAM
After the successful introduction of the new BOSS and HUGO brand identity, and the launch of the new collections and brand codes in...
From the mountains to the desert: BOSS heads to Dubai
Following the launch of a record-breaking all-star campaign, BOSS will debut a see now, buy now collection at a spectacular event in...
BOSS AND HUGO BREAK RECORDS WITH NEW CAMPAIGN LAUNCH ALMOST TWO BILLION IMPRESSIONS IN ONE DAY
HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two...
BOSS RECLAIMS THE SLOPES AS THE OFFICIAL PARTNER OF THE HAHNENKAMM RACES, STARTING FRIDAY
BOSS is proud to be the Official Partner of the legendary Hahnenkamm Races in Kitzbühel, Austria, taking place January 21 – 23, 2022....
PRESENTING HUGO’S HOLIDAY CAMPAIGN: REBOOT THE NIGHT
HUGO is all set to celebrate the upcoming holiday season with a new campaign titled Reboot the Night. Starring a cast of diverse...
UNWRAP THE HOLIDAYS WITH BOSS & CHRIS HEMSWORTH
Introducing the new festive campaign that celebrates the joy of giving with the Hollywood star This is a season like no other. BOSS...
BOSS and NBA LAUNCH SECOND co-branded CAPSULE collection
BOSS is excited to announce the launch of their second co-branded capsule collection with the NBA, following the success of the first...
Henry Golding in BOSS
HUGO BOSS is pleased to announce that actor Henry Golding wore BOSS to the “Experience the Grandest of Feelings” event that took place at...
BOSS x Russell Athletic Pre-Spring 2022
The world of baseball inspires the latest collection of bold casualwear and modern tailoring from the two iconic brands Following on from...
Irina Shayk in BOSS
HUGOBOSS is pleased to announce that Irina Shayk wore BOSS during New York Fashion week at Tavern on the Green. Shayk wore a dark blue...
Celebrities dressed in BOSS & HUGO
HUGO BOSS is pleased to announce that film producer Mohammed Al Turki wore BOSS to the premier of “Dunes”, during the 78th Venice...
An eye on the future: BOSS reveals new RESPONSIBLE styles in the Fall/Winter 2021 campaign
BOSS underlines its commitment to a more sustainable fashion industry with a new campaign that showcases the brand’s RESPONSIBLE styles...
Chris Hemsworth for BOSS FW21
New-season style inspiration lacking so far? Allow Chris Hemsworth to present a masterclass in cool and casual looks as we make the...
Bolder than ever: HUGO reveals new logo designs for Fall/Winter 2021
With the logomania trend showing no sign of slowing down, this season marks the latest chapter in the HUGO Icons story. The free-spirited...
PORSCHE X BOSS FALL/WINTER 2021 CAPSULE COLLECTION
Back for the sixth season of the successful collaboration, Porsche and BOSS reveal the Fall/Winter 2021 menswear collection, combining...
Free your body, mind, and soul: introducing HUGO Active
This season marks HUGO‘s first foray into activewear. Like its main collection, this capsule is equally bold, embodying HUGO’s...
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