BOSS celebrates those who chase their dreams with courage and conviction to define their own path. This bold attitude, widely championed...

On the weekend of April 15-17, HUGO hosted a series of branded events in Palm Springs, getting the HUGO House, a creative hub for...

For many seasons, BOSS and HUGO have highlighted the importance of designing pieces that are not only sophisticated and innovative, but...

Confidence, dedication, respect: BOSS launches a capsule collection inspired by Muhammad Ali as part of its BOSS legends Series BOSS...

After the successful introduction of the new BOSS and HUGO brand identity, and the launch of the new collections and brand codes in...

Following the launch of a record-breaking all-star campaign, BOSS will debut a see now, buy now collection at a spectacular event in...

HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two...

BOSS is proud to be the Official Partner of the legendary Hahnenkamm Races in Kitzbühel, Austria, taking place January 21 – 23, 2022....

HUGO is all set to celebrate the upcoming holiday season with a new campaign titled Reboot the Night. Starring a cast of diverse...

Introducing the new festive campaign that celebrates the joy of giving with the Hollywood star This is a season like no other. BOSS...

BOSS is excited to announce the launch of their second co-branded capsule collection with the NBA, following the success of the first...

HUGO BOSS is pleased to announce that actor Henry Golding wore BOSS to the “Experience the Grandest of Feelings” event that took place at...

The world of baseball inspires the latest collection of bold casualwear and modern tailoring from the two iconic brands Following on from...

HUGOBOSS is pleased to announce that Irina Shayk wore BOSS during New York Fashion week at Tavern on the Green. Shayk wore a dark blue...

HUGO BOSS is pleased to announce that film producer Mohammed Al Turki wore BOSS to the premier of “Dunes”, during the 78th Venice...

BOSS underlines its commitment to a more sustainable fashion industry with a new campaign that showcases the brand’s RESPONSIBLE styles...

New-season style inspiration lacking so far? Allow Chris Hemsworth to present a masterclass in cool and casual looks as we make the...

With the logomania trend showing no sign of slowing down, this season marks the latest chapter in the HUGO Icons story. The free-spirited...

Back for the sixth season of the successful collaboration, Porsche and BOSS reveal the Fall/Winter 2021 menswear collection, combining...

This season marks HUGO‘s first foray into activewear. Like its main collection, this capsule is equally bold, embodying HUGO’s...